Friday, October 23, 2020

Research & Strategy

Strategic product definition

Identify the right features for your mobile product by blending art and science to deliver an actionable, strategic approach to every stage of the product definition process.

A put the user first strategy, to uncover that distinctive idea that will delight users while meeting your business and market objectives.

TACTICS
  • Strategy workshop
  • Product vision
  • User-centered research
  • Competitive landscape
  • Concept labs
  • Feature prioritization
  • Roadmap recommendation
Innovation Labs

An ideation process that helps you generate and evaluate new ideas throught an outcomes-driven approach.

TACTICS
  • Outcomes Workshop
  • Problem Framing Survey
  • Perceived Value Survey
  • Concept Testing
  • Prototype Development
  • Prototyping
  • Storyboarding
  • Idea Generation
  • Hype Videos
User-centered research

Asking for user input is important, but it’s just one component of the research process. Moving beyond questions and answers to formulate an entire journey map, so we understand your users’ needs, desires, and frustrations is the ultimate goal. That’s how we can identify opportunities to serve them.

TACTICS
  • User interviews
  • Journey mapping
  • Persona definition
  • Field ethnography
  • Ride-alongs
  • Usability testing
  • Surveys
Business & market insights

An entire marketplace awaits your product. We can work together to understand the past, present, and future of your market by keeping up-to-date on the latest trends and analyst insights. This allows us to create a distinctive product that gives your company an edge over your competitors.

TACTICS
  • Business goal definition
  • Competitive and industry analysis
  • Success criteria definition
  • Stakeholder interviews
  • Subject matter expert interviews
  • Market opportunity assessment
  • Published study review and analyst insights
  • Baseline data analysis
Concept validation

This is where we work together to understand which features will surprise and delight your users, and which they won’t care for. That way, we know before launch that we’re creating the best solution for your specific personas.

Personas
Personas
Feature prioritization

Now that we’ve done user and market research, we have loads of ideas. How do we make the best decision about which ones to use? This is where we work to together to evaluate how important each feature is to your users and your business, and analyzes its implementation cost.

TACTICS
  • Ideation
  • Friction identification
  • Feature definition
  • Technical architecture mapping
  • Technical dependencies assessment
  • Product roadmapping
  • Data flow planning
  • Loyalty program strategy
Usability Labs

Usability labs allows us to gather feedback from the user’s experience about the products so we can iterate quickly.

usability testing
usability testing
Content strategy

From movies to photos to audio to text, content constitutes an essential component of most digital products. As products grow smaller and more wearable, they must continue to deliver the content users want—at the right time and in the right format.

TACTICS
  • Existing content audit
  • Mobile branding recommendations
  • Messaging architecture
  • App indexing
  • Content strategy statement
  • Workflow mapping
  • Content report
Data opportunity strategy

User provided data yields powerful benefits, allowing you to target your users with relevant offers at the right time. Your users want you to understand their wants & needs so that you can better serve them and as a result are voluntarily providing data about themselves to help in this effort. This useful intelligence about your customers gathered through mobile and other platforms can be analyzed, organized and utilized.

Research panel

A panel of mobile users can be recruited for interviews, usability tests, surveys, card sorting, and focus groups. Panel members give key insights to guide products, provide early feedback on our designs, and earn great incentives in the process.

Research Panel
Research Panel

Before we start generating solutions, we make sure we understand the problems we’re solving. Elam Enterprise Ltd is focused on building a culture of user empathy by going out into the field and collecting context. Through a variety of research methods (1:1 interviews, contextual inquiries), consumer needs are cataloged and quantified to create a foundation for innovation.

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