40% of women in the U.S. today are their family’s primary breadwinner.
9 out of 10 women will eventually take charge of their family’s wealth.
Yet, fewer women than men say they have the experience to make investment decisions with confidence.
Women are statistically more likely than men to rate themselves as less-experienced investors. They also trade less frequently than men.
We want to change that.
It’s been reported that women investors are more inclined to invest for the long-term and stick to their investment plan.
Women control $14 trillion of U.S. personal wealth and outlive men by an average of five years. It’s important for them to feel comfortable with their investment decisions.
So our focus will be to examine how to help women take advantage of their strengths as they take charge of their investments.